This course focuses on developing marketing strategies for service industries, which is different than tangible products marketing. Strategies are also discussed for not-for-profit groups like membership organizations, trade associate, labor unions, professional and cultural organizations, social and religious agencies, institutions, and governmental organizations.
MKTG 301 with a minimum grade of C
MKTG 3101 with a minimum grade of C
Level Restrictions: (all Levels allowed EXCEPT this Level)