The study of marketing and international business from a broad conceptual viewpoint, incorporating the marketing concept into the framework of the world market place. The student is assumed to have a fundamental understanding of marketing principles. Emphasis is placed on export management and implementation of international marketing plans.
MKTG 3420 with a minimum grade of C (can be taken concurrently)
Level Restrictions: (all Levels allowed EXCEPT this Level)
Major Restrictions: (restricted to ONLY these Majors)